lunes, 8 de octubre de 2007

Quick!! Think of new ideas for Starbucks!

It was reported that the share price for Starbucks dropped 23% at the end of September (which marks the end of the company's fiscal year). Analysts are saying that Starbucks needs some "brand buzz" to shed some light on their future.

Starbucks is a company that in the last years, has taken huge steps, becoming one of the world's most famous and also opening up to 7 stores each day!! With that level of growth, they were bound to start seeing the bottom of the hill at some point.

Some blame it on Starbuck's sky-high prices, others say that domestic expansion has slowed. Another factor that may have affected them are strong competitors such as Dunkin Donuts and McDonalds. Speaking of which, Micky D's is beginning to have the products and has always had the cash flow to compete with Starbucks and who knows? They may even take the coffee throne away from them. Hmm sounds interesting to me...

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